Strictly Against Breast Cancer

Breast Cancer Ireland established the Strictly Against Breast Cancer event to raise vital funds for research into a cure for breast cancer. The glittering event was a huge success, attracting 850 guests and raising over €70,000.

Delegates: 850
Client: Breast Cancer Ireland
Event: Strictly Against Breast Cancer 2013
Type: Banquet
Date: 7 December 2013
Days: 1

Brief

Breast Cancer Ireland raises vital funding to support research into breast cancer, and established the Strictly Against Breast Cancer event to raise vital funds for research into a cure for breast cancer.

Solution

The CCD was chosen as the perfect venue to host Strictly Against Breast Cancer because of its stunning design, unique and spacious ground floor foyer and in-house expertise.

Guests arrived on a pink carpet, and were greeted with a pink cocktail reception on the ground floor foyer which was flooded with pink lights, snowflakes and a giant Christmas tree. They then moved to the 2,721 square metre Forum which was beautifully decorated and lit to add to the glitz and glamour for dinner and the Strictly Come Dancing competition.

The event paired 12 well known personalities with 12 survivors and supporters of breast cancer, who showcased their various levels of dancing to an esteemed panel of judges. A special video message from An Taoiseach, Enda Kenny T.D. opened the show and guests were encouraged to place bets on their favourite couple, while family and friends around the world could stream the event and vote online.

Since this was an event with high presentational and production requirements, CCD Technical worked with the organisers to develop a computer generated concept tailored specifically for the event by creating 3D renders allowing the client to visualise what their event would look like in its full splendour. CCD Technical then recreated these effects with the client commenting that they had ‘delivered this and more on the night’.

CCD Hospitality chefs designed an extra special menu incorporating pink elements into each course, such as pink salmon, pink beetroot paint and pink pavlova. Guests also had some midnight bites to look forward to while they danced the night away to The Sugar Cubes Dance Band.

Results

The glittering event was a huge success, attracting 850 guests and raising over €70,000, after costs, to support the organisation's on-going research efforts nationally. Feedback from guests at the event was one of ‘awe’, at the standard of the food, the level of service and the magnificence of the building.

"The team we dealt with were exceptional and created a very memorable night for all - well done!" Aisling Hurley, Director of Development, Breast Cancer Ireland