The Convention Centre Dublin ‘Make It Yours’ Campaign captures the imagination of Conference Organisers
DUBLIN – 28 January, 2014 – The Convention Centre Dublin (The CCD) has received hundreds of entries so far to its interactive ‘Make It Yours’ campaign, which closes this Friday 31st January.
Launched in November 2013, the campaign was the brainchild of Head of Marketing & Communications, Elaine Phillips, who wanted to tap into the unique advantage The CCD has as flexible and iconic building on the Dublin Skyline. “Many of our clients have customised The CCD, lighting up the atrium ring beams in their brand colours, with some projecting video onto the façade to publicise their event”, said Phillips. “Our concept was to develop an interactive tool that would allow users to replicate this idea, as a fun way of entering a great competition”.
The CCD Marketing team enlisted their website developers Strata 3 to build the online tool and designers Principle to brand the campaign. It was promoted on a range of digital marketing platforms, including UK and European trade publication websites, social media (#MakeItYours), and by e-shot to a large target audience of international meetings organisers. Response rates have exceeded expectations, with entries from all over Europe and beyond.
“We hoped to promote positive brand engagement whilst giving entrants the opportunity to win their choice of one of three great prizes”, said Nick Waight, CEO of The CCD. “We are delighted with the level of interaction and the very creative artwork submitted. The campaign has ticked all the right boxes and will give us invaluable metrics as we develop our digital marketing activity further in 2014.”
Entries include the heart-warming ‘Meetings Made in Heaven’ from existing CCD Client, Radiodays Europe, the funky ‘Networks Maker’ from an Italian Professor, ‘Incantato’ from Marina in Brazil, ‘La Vie en Vert’ from Anne-Flore in France, ‘Mardi Gras’ from Caroline in Glasgow, ‘Xplooooide’ from Stefan in Austria and ‘Dutch Delight’ from Ingeborg in Holland.
The competition runs for three more days on The CCD website www.theccd.ie/makeityours offering three exclusive prizes, including ‘Ultimate Dining in Dublin’, a ‘Luxurious Weekend in Wicklow’ or an ‘Online Shopping Spree with top Irish retail brands.
Since opening, The CCD has hosted over 875 events and over 850,000 delegate days. Past corporate events who have branded The CCD include Emirates’ World Gala Dinner to launch the Dublin to Dubai route, and Iceland’s ‘Light up the High Street’ Management Conference and Banquet.
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About The CCD
The Convention Centre Dublin (The CCD), Ireland’s first purpose-built international conference centre, is situated in Spencer Dock on the banks of the River Liffey in the heart of Dublin’s city centre. The award-winning venue is configured to accommodate conferences from 8 to 8,000 participants in 22 purpose-built meeting rooms and six spacious foyer levels. Its iconic design includes a 2,000-seat auditorium, 4,500 square metres of exhibition space and banqueting facilities for up to 3,000 guests. The CCD offers the latest technology throughout its flexible and delegate-friendly venue, with an experienced and passionate team. The CCD is committed to sustainability and best practices, and has secured ISO Certification for quality (ISO 9001) and environmental (ISO 14001) management systems, as well as the British Security Standard (BS7499). The CCD has won a total of 25 industry awards since opening, including being named as one of the top four Convention Centres in the World at the AIPC Apex Awards in 2012 and winning Gold for ‘‘Best Overseas Conference Centre’ at the UK M&IT Awards 2012 and 2013, Gold for ‘Access Excellence’ at the UK M&IT Awards 2012, and ‘Best Overseas Conference Venue’ at the C&IT Awards 2013. For more information, please visit www.theccd.ie
Head of Marketing & Communications
The Convention Centre Dublin
Phone: +353 1 8184610