The CCD launches its own craft beer ‘Tilted Drum’
The Convention Centre Dublin (The CCD) has partnered with local beer producer, Five Lamps Brewery, to create its own handcrafted Irish beer, Tilted Drum.
Five Irish suppliers pitched for the brewing partnership and Five Lamps Brewery was selected. The CCD was impressed by the depth of knowledge and capabilities of the local supplier. Situated just two kilometres from The CCD, the brewery’s locality served as an interesting aspect, not least from a sustainability point of view.
The Five Lamps is a well-known landmark in Dublin city, featuring a decorative lamp post with five lanterns, standing at the junction of five streets – Portland Row, North Strand Road, Seville Place, Amiens Street and Killarney Street.
“We wanted to produce a craft beer that was not only Irish in character, but had Dublin heritage too”, commented Michael Fox, General Manager CCD Hospitality, “And Five Lamps Brewery is a fantastic resource to have on our doorstep.”
The CCD’s brief to Five Lamps was to create a ‘sessionable ale’, one that is light, palatable and therefore appeals to the masses. The new beer took a year to develop. Multiple tasting sessions food pairing workshops and market research with beer influencers and bloggers took place before the final brew was refined and selected.
Adding to the beer’s uniquely crafted story, its name came from within The CCD. The venue ran a staff competition to choose a fitting name. ‘Tilted Drum’, a play on the venue’s signature glass-fronted façade, emerged the winner.
Stephen Meehan, Chief Executive of The CCD said, “Partnering with a local producer and creating a product that is completely unique to The CCD is a great innovation for us to share with clients and delegates.” He added, “It demonstrates our commitment to exploring and developing new ideas and possibilities.”
The handcrafted ale has won much acclaim from delegates and is now a standard product served at all of The CCD’s drinks receptions.